The Pool & Spa Show's Business Pass Spotlight + NEW Cybersecurity Course
Business Training that Drives Results
The Pool and Spa Show’s 2026 Business Courses are built for pool and spa professionals who want to sharpen their skills, solve challenges, and spark growth. From marketing and management to finance and sales, you’ll gain tools that make a real impact! BONUS! Every Business Pass comes with complimentary access to the Show Floor—giving you the chance to explore the latest products, connect with top vendors, and bring fresh ideas back to your business!
Get a Boost with the Business Pass
- Stay ahead of trends: Learn what's shaping the industry and how to adapt
- Maximize your marketing: Reach your audience with proven strategies
- Lead with confidence: Build stronger teams and a positive work culture
- Boost your sales: Chose more deals with better techniques and negotiation skills
- Strengthen your finances: Manage resources and improve profitability
Workshop Alert! Cybersecurity Essentials: How to Recognize & Avoid Online Scams, Phishing & Fraud
Protect yourself and your business from today’s most common online threats. This interactive session will show you how to spot phishing emails, fake links, and digital scams before they cause harm. Learn practical strategies for safeguarding sensitive data, improving password practices, and responding to potential breaches.
- No technical expertise required—just actionable tips to strengthen your defenses and confidently navigate the digital world. Read the full course description HERE
Seats in all sessions require pre-registration. Don't delay. Secure your seat today!